The Coalition for Better Ads an industry group that performs research on popular forms of web advertising. Google’s ad blocker is going to be filtering out ads that don’t meet a set of criteria that has been determined by the Coalition for Better Ads. This content is not available due to your privacy preferences. Then, once they determine that a site hosts these annoying ads, they will block every single ad on that site. Google’s will first block the worst, most annoying ads. So how will it work? For starters, it won’t be the same as AdBlock, which blocks nearly every ad.
Although the feature has been in the works for a year, small parts have been rolling out for a while, like the ability to mute autoplay videos with sound. In April, Google announced that they were working on Google Chrome ad blocking, which will be on by default if you’re using the Chrome browser. It started gaining traction with things like AdBlock, an app and extension that does exactly what it sounds like: blocks almost all ads from websites. Welcome, Google Chrome ad blocking!Īd blocking is nothing new. Starting Thursday, the Chrome browser will automatically block and filter out ads that don’t meet certain standards. After a year of work, Google is finally releasing their new built-in ad blocker tomorrow, February 15th. If you use Google Chrome as your default browser, the time you spend online is about to change.
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